Monday, October 15, 2018

PictureCorrect: How to Get Started with Product Photography

Peter McKinnon, a professional product photographer, often receives products in the mail from his customers, who ask him to take photos. His love for textures and the use of odd props is what make his images come together and stand apart from the crowd:

Themes, Textures, and Props

When deciding how to photograph your product, break the shoot down into three distinct sections: themes, textures, and props.

product photography themes and textures

McKinnon goes to great lengths for finding props that offer him plenty of creative flexibility. For example, for the cast iron puzzle he was shooting, he went to an antique store and looked for old, metal props to accent it.

Investment

Of course, the time and money spent on these rusty, worn out textured props can be stretched further.

investment

McKinnon chooses items that can be used again in future shoots, so his purchases are an investment.

Tools for Product Photography

McKinnon uses a macro lens and natural light for the shoot.

product photography tools

He demonstrates that it’s necessary to shoot inside an expensive studio or use very expensive tools to achieve professional results.

How do you set up your product photography shoots? Do you have a process that works?


Go to full article: How to Get Started with Product Photography

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The post How to Get Started with Product Photography appeared first on PictureCorrect.



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Terry Mclaughlin’s Five-Year Plan from Casual Aerial Photographer to Instagram Influencer

The most surprising fact about Terry Mclaughlin, a travel and aerial photographer who is famous for capturing incredible bird’s-eye views of cities such as Los Angeles, Shanghai and Taiwan from thousands of feet in the air, is that he is afraid of heights. “The older I get, the less I like being on the edge,” he says. “Some of the kids I follow hang off cranes and the sides of buildings by one hand. I couldn’t do that; I would die.”

Instead, most of Mclaughlin’s images are taken either from a helicopter—he travels with an extensive gear kit that includes two Nikon camera bodies and seven lenses—or with a drone. “Rather than taking risks, I just chilled out and got a drone,” he says with a laugh.

Born in Wichita, Kansas, Mclaughlin has taken photographs since high school, but he didn’t begin a career in photography until five years ago. At the time, he was working in the hospitality industry in Las Vegas. He got inspired to capture aerial photographs of Los Angeles, to where he later moved, by Instagram accounts he followed: @trashhand, @13thwitness and @urbexpeople, to name a few.

Gaining followers on Instagram (he posts under @asteryx) took a considerable amount of hustle. “I had to work hard on it,” he says. Mclaughlin began reaching out to Instagram users who had massive followings, and asked them to do collaborations. A few, including @cole_younger_ and @tonydetroit, both of whom have hundreds of thousands of followers, gave him big breaks by tagging him in posts.

An aerial photo of Hong Kong. Photo © Terry Mcloughlin

Before long, he was hired by Elite Helicopter Tours in Los Angeles to take aerial photographs for their social media accounts. The combination of outreach within the Instagram community and commissions from brands was the key to Mclaughlin’s success. Today, he has over 298,000 followers, and regularly posts content in collaboration with brands including Audi, Bose, Bulleit Bourbon, Express Men, Pandora and PUMA Football.

Officially, he’s known as an “influencer,” but Mclaughlin’s passion for making images is rooted in his desire to travel. Before accruing his following on Instagram, Mclaughlin didn’t have much interest in seeing the world. “And then, all of a sudden, once you become a photographer, you want to see everything,” he says. Currently, he spends at least two weeks out of every month on the road—all expenses paid by a liquor, tech or camera company who has hired him to shoot unique branded content in whatever exotic location he chooses.

He keeps costs low by traveling with his girlfriend, who serves as his model—“I like to have humans in my pictures just for scale,” he explains—and by staying in Airbnb rentals, where he can cook and do laundry.

Mclaughlin’s photography has grown into a multifaceted brand. Along with shooting branded content and aerial photographs for his Instagram account, Mclaughlin has also recently shot concert photographs at Coachella, and for the Smashing Pumpkins, as well as an advertising campaign for adidas. He was also recently named one of the #Nikon100, a list of 100 emerging visual storytellers published on Nikon’s website earlier this year. Mclaughlin pulls in extra revenue by holding contests for his followers, and giving away gear from companies including Adorama, Peak Design and DJI. The relationship is symbiotic—the more collaborations and giveaways he does, the more followers he gains. The ultimate goal, however, is to keep moving—dream locations on his list include Cappadocia, Turkey, and the Dolomite Mountains in Italy. “I would just like to stay traveling the world,” he says. “I get so jealous of the guys who do that.”

—Brienne Walsh

This story originally ran in PDNedu‘s Fall 2018 issue which you can read for free here.



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What's New in Lightroom Classic CC, Lightroom CC and Photoshop CC 2019

Adobe Creative Cloud Logo
Some of you may be wondering, "What's New in Lightroom Classic CC, Lightroom CC and Photoshop CC 2019?" If so, here's a quick overview of the changes.
 
Lightroom Classic CC
 
Depth range masking
 
Beginning this release, a new range mask option is added to the local adjustment tools. Make selections based on a range of depth values in supported HEIC photos that contain embedded depth map data.
 
Using the Depth Range Mask, after making an initial selection mask on your photo with Adjustment Brushes or Radial Filter/Graduated Filters, you can refine the mask area based on the depth range of the selection:
 
  1. From the Brush settings area in the Adjustment panel, choose the Range Mask type as Depth from the drop-down list. By default, Range Mask is set as Off.
  2. To sample a depth range within the mask area, do any of the following:
    • Adjust the Range slider to define the endpoints of the selected depth range.
    • Select Depth Range Selector from the Range Mask panel. Click+drag an area on the photo you want to adjust.
  3. Select the Show Depth Mask check box to view the depth of the image in black and white representation and use the Smoothness slider to control the falloff at either ends of the selected depth range.
After refining the mask area, you can now apply selective adjustments from the Effect pop-up menu to create precise photographic edits.
 
For more Help information, see Depth range mask.
 
Single-step HDR Panorama merge
 
Create HDR Panos faster now that you can merge multiple bracketed exposures into multiple HDR photos and then stitch them into a panorama — all in one step.
 
Simply select your exposure-bracketed pano source photos in the grid and select Photo > Photo Merge > HDR Panorama. In the HDR Panorama Merge Preview dialog box, you can adjust other settings using Boundary Warp slider, Auto Crop and Create Stack checkboxes.
 
For detailed information, see Create panoramas and HDR panoramas.
 
Faster tethering for Canon camera
 
Experience greater speed and stability when tethering supported Canon camera models to Lightroom Classic CC.
 
  1. Connect a supported Canon camera to your computer and choose File > Tethered Capture (Canon) > Start Tethered Capture.
  2. In the Tethered Capture Settings dialog box, specify how you want to import the photos using: Session, Naming, Destination, Information, Disable Auto Advance, Save A Copy To Camera.
  3. Click OK to start the photo-capture session.
  4. Use the floating tethered capture bar to adjust the camera controls and develop settings.
For more details, see Import photos from a tethered camera.
 
Additionally, tether support for the following Canon camera models has been provided in this release:
 
  • Canon EOS 2000D (Rebel T7)
  • Canon EOS M50
For a full list of cameras that can be tethered to Lightroom Classic, see Tethered camera support.
 
Process version improvements
 
With Process Version 5 update, Lightroom Classic's raw image processing has been updated to include improvements to image quality for high ISO raw files that reduces purple color cast in your low-light shots and you see less noise when you move the Dehaze slider to the left of zero (negative dehaze).
 
To check the process version in Lightroom Classic, switch to the Develop module. In the Calibration panel, select the Process drop-down list to see a list of available versions.
 
For related information, see Process versions.
 
HEVC file support (macOS)
 
Beginning with this release, Lightroom Classic CC supports Apple's HEVC video format (High Efficiency Video Coding, also known as H.265) on macOS High Sierra v10.13 or later.
 
For related information, see HEIC and HEVC media files support in Lightroom and Camera Raw.
 
Support for new cameras and lenses
 
For a full list of supported cameras and lens profiles, see these resources:
 


Lightroom CC
 
People View
 
(Mac, Windows, iOS, Android, and ChromeOS)
 
Quickly find the people you care about with Adobe Sensei-powered People View. Lightroom CC automatically tags people in photos and provides you with an easy way to see all the photos the person appears in.
 
Improved Search
 
(Mac, Windows, iOS, Android, and ChromeOS)
 
Get better search results with automatic search suggestions provided to you as you type in the search box. Lightroom CC provides suggestions for metadata like cameras, lenses, aperture, ISO, locations, keywords, and more.
 
Share Tab
 
(Mac, Windows, iOS)
 
The new Share tab gives you an easy way to browse and access shared albums and images that you made through lightroom.adobe.com.
 
Connectors
 
(Mac and Windows only)
 
As part of the new Share tab, you can also share albums directly to your portfolio hosted on Adobe Portfolio from within Lightroom CC using the new Connector feature.
 
We’re building out the Connector service to have a full menu of third-party services (like photo labs, photo book printers, and others). Please get in touch if you’re interested in working with us.
 
Apple Photos Migrator
 
(Mac only) Use the new Apple Photos Migrator to easily migrate your Apple Photos library into Lightroom CC on your desktop.
 
Additional Sharing Options
 
(iOS and Android only)
 
When sharing your albums to Lightroom Web you can now choose to only share images that are flagged or that have a certain star rating or higher, while controlling the display theme, directly from Lightroom CC.
 
Display View
 
(lightroom.adobe.com only)
 
The new Display view within lightroom.adobe.com lets you see a preview of the page, exactly how your viewers will see it. While in the Display view, you can control the layout and background color while inserting breaks between images and text to help tell the story that accompanies your photos. When you’re done setting up the layout, you can then share the album using the controls under Sharing.
 


Photoshop CC 2019 v.20.0.0
 
Content-Aware Fill reimagined
 
Choose which pixels to use in your fills using a new, dedicated workspace, and rotate, scale, and mirror your source pixels thanks to Adobe Sensei technology. You can even create fills on separate layers to preserve your original images.
 
Frame tool for easy masking
 
Turn shapes or text into frames that you can use as placeholders or fill with images. Easily replace an image by dropping another one into the frame — it automatically scales to fit.
 
Multiple Undo
 
Use CMD-Z to undo multiple steps, just like in other Creative Cloud apps.
 
Usability improvements
 
Now you can hide your reference point, double-click the canvas to edit text, and efficiently crop, transform, and place and enter text faster with auto-commit. Plus, Photoshop transforms pixel and type layers proportionally by default and makes it harder to move panels by accident.
 
Live blend mode previews
 
No more guessing which blend mode to use. Just scroll over the different options to see how they look on your image.
 
Symmetry mode
 
Paint your brush strokes in a perfectly symmetrical pattern — even on curves. Symmetry mode lets you define an axis or axes and then choose from preset types, including circular, radial, spiral, and mandala.
 
Color wheel
 
Visualize the color spectrum to choose complementary colors more easily.
 
Home screen
 
Get started quickly with the Photoshop home screen. Access it at any time to find out about new features, connect to learning content, and jump right to your open documents.
 
Improved in-app learning
 
Use your own assets while working through tutorials to get the looks you want in less time.
 
Top customer requests
 
You asked, we delivered. Now you can distribute the spacing between objects, type simple math operations into fields that require numeric values, see the end of long layer names, and find Japanese fonts with Match Font and Font Similarity.
 
UI size preference
 
Get more control when scaling the Photoshop UI, and adjust it independent of your other apps to get the UI size just right.
 
Better “Export As” experience
 
The “Export As” menu loads faster and offers a streamlined UI to make things easier. And you can preview multiple artboards at one time.
 
And so much more
 
Also includes: A Flip Document view that lets you flip your canvas horizontally, a Lorem Ipsum text mode for quickly placing sample text, and customizable keyboard shortcuts for the Select and Mask workspace.
 
B&H carries Adobe Photography Plan subscriptions.


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24 Hours Left: The Complete Photography Bundle 2018

Now Live: The 5DayDeal Complete Photography Bundle 2018
You have slightly more than 24 hours to pick up the 5DayDeal Complete Photography Bundle 2018 packed with tons of great photography education materials and post-processing presets/actions and a Skylum Luminar 2018 license.
 
5DayDeal Buy Now Button
 
I was sifting through the contents of the 5DayDeal Complete Photography Bundle 2018 this weekend and was really impressed by assortment and quality of the included material. Regardless of your photography or post-processing skill level, you'll find some of the material well worth the small investment price. [Sean]
 
See below for all that's included.
 
MAIN BUNDLE - $89.00
 
Product Contributor Retail Value
Luminar 2018 + Photolemur 3.0 Skylum Software $124.00
Zero Gravity Product Photography Alex Koloskov $245.00
Photo 101 Zack Arias $199.00
The Hidden Garden Bundle Collection Amanda Diaz $175.00
Artistry3: Master Expressionist Actions for Photoshop Dave Seeram $125.00
Finding Rembrandt: Shoot Like the Old Masters Chris Knight $99.00
Creativity on a Budget Lindsay Adler $97.00
Travel Pro Kit Viktor Elizarov $79.00
Color Grading + Creating the Atmosphere in Photoshop Christopher O’Donnell $299.00
Photographing the Bride | Wedding Workshop SLR Lounge $149.00
Adobe Lightroom Masterclass Serge Ramelli $147.00
Keepsake Art Promo Kit Design Aglow $120.00
Beautiful World Road Map Actions Jessica Drossin $119.00
Adobe Photoshop Foundations Blake Rudis $116.00
The Art of Black and White in Lightroom and Beyond Andrew S. Gibson $99.00
Beginning Photography + Drone Photography and Videography Trey Ratcliff $98.00
Portrait Shoot Playbook Tamara Lackey $89.00
The Lightroom Mastery eBook contrastly .com $59.00
Mastering the Model Shoot: Any Light Will Do Frank Doorhof $50.00
Jaw Dropping Drone Images photoshopCAFE .com $49.99
Star Photography Masterclass Mikko Lagerstedt $44.00
Lightroom Library: Beyond the Basics Piet Van den Eynde $99.00
Total Value   $2,680.99

CHARITY BONUS (OPTIONAL) - $19.00
 
Product Contributor Retail Value
How To Become A Professional Commercial Wedding Photographer Fstoppers .com $299.00
Complete Bundle of ALL PHLEARN Photoshop Actions and Lightroom Presets + Tutorials PHLEARN .com $275.00
Start To Finish Workflow: Potts Harbor & Castle Hill Christopher O’Donnell $140.00
Complete DJI Drone Course photoshopCAFE .com $127.00
Nicolesy Presets, Textures & Overlays Bundle Nicole S. Young $100.00
Big Sky Kit for ON1 Photo Raw + Nicaragua Premium Texture Pack Brian Matiash $100.00
Something From Not Ryan Dyar $65.00
Fixing 10 Common Photo Problems In Lightroom Lindsay Adler $47.00
Presets, Overlays and Actions Bundle Jake Olson $30.00
Total Value   $1,183.00

PRO ADD-ON BONUS (OPTIONAL POST SALE OFFER) - $29.00
 
Product Contributor Retail Value
Mastering Weddings Zach & Jody Gray $597.00
Moody Matte + Sweet Light Lightroom Presets | Blush Social Media Templates Twig & Olive Photography $170.00
Contrastly Analog Presets Collection contrastly .com $163.00
The Newsletter Collection for Family Photographers Kate Densmore $125.00
Model Release for Photographers The LawTog $99.00
The Creative Solopreneur Frederick Van Johnson $97.00
Photographer Logo Course and Templates Kelvin Pimont $97.00
Mastering Luminosity Masks Nick Page $59.00
GOING PRO How to Make Money Through Your Photography Digital Photography School $49.00
Tutorial and Toolkit: Dodge & Burn Raw Exchange International $45.00
Total Value   $1,501.00

Grab the 5DayDeal Complete Photography Bundle 2018 before it's gone!


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PetaPixel: Sony HX99 is a Tiny Camera with 28x Optical Zoom and 4K Video

Sony has announced the new Cyber-shot HX99, what the company calls “the world’s smallest travel high zoom camera.” The camera features a powerful 28x zoom and 4K video recording.

At the core of the camera is an 18.2-megapixel backside-illuminated 1/2.3-inch Exmore R CMOS sensor with an ISO range of 80-12800 and 10fps continuous shooting.

On the front of the camera is a 24-720mm (35mm equiv.) zoom lens with 28x optical zoom. Clear Image Zoom provides digital zoom up to 1440mm.

The features of the camera are unusual considering its size: measuring just 4×2.3×1.4 inches (10.2×5.81×3.55cm) and weighing just 8.54oz (242g), the HX99 is “the world’s smallest camera body of its kind,” Sony says. By kind, Sony means fixed-lens cameras with a built-in viewfinder and a maximum telephoto focal length greater than 700mm (35mm equivalent).

The top and back of the camera have a retractable OLED Tru-Finder electronic viewfinder and a 180-degree tiltable LCD screen.

For video recording, the HX99 can shoot 4K with full pixel readout and no pixel binning. Drop down to HD resolution can you can shoot up to 120fps for slow-motion sequences.

Other features and specs of the HX99 include Optical SteadyShot image stabilization, Zoom Assist (a temporary zoom-out display to show a wider area when shooting far subjects), 0.09 autofocus, Eye AF, RAW photos, Touch Focus, Touch Shutter, Touch Pad, a customizable Control Ring, and Bluetooth connectivity.

The Sony Cyber-shot HX99 will be available in early November 2018 with a price tag of $450.



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PetaPixel: This is Why You Don’t Hire a $0.25 Photo Retoucher

After discovering retouching services being offered on Fiverr, the popular platform that lets freelancers offer ultra-cheap services, photographer Irene Rudnyk recently decided to conduct an experiment to see what kind of results you can get for $10 and less.

Rudnyk hired three different retouchers at three different ultra-cheap price points: $0.25, $5, and $10.

This is the unedited photo Rudnyk sent as a RAW file to each retoucher:

She also included these requirements for what she wanted:

I would like if you made this image very vibrant, warm. Clean skin, bright eyes, and make her hair look more red, so it matches the background. Also, I trust your judgment on making this image look beautiful.

Here are the three retouched photos Rudnyk got back:

The $0.25 Retouching Job

Here’s the edit next to the original:

The $5 Retouching Job

Here’s the edit next to the original:

The $10 Retouching Job

Here’s the edit next to the original:

Rudnyk’s Edit

Here’s the edit next to the original:

“I personally would not use this website and I would not recommend this website to any professional photographers out there who are looking for retouch services,” Rudnyk says. “For $10 for one picture, I think the price is actually pretty steep for what you’re getting.”



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Dpreview.com: Lightroom CC 2.0: what's new, and where is it headed?


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