Leslie dela Vega, director of visuals, OZY Media
Pitching stories to editors is one of the most intimidating things a emerging photographer has to learn how to do. According to Leslie dela Vega, who is the director of visuals at OZY Media, and a former photo editor at The New York Times, the best approach is to make the pitches personal.
In a recent interview with PDN’s David Walker, dela Vega recommended that a pitch should emit a sense that you’ve done your research on the editor you’re writing to — for example, mentioning a recent project she has commissioned. “I usually hit people back if it’s personal. Otherwise, I know it’s not me specifically you want to reach out to, and I’m just going to move on.”
dela Vega also recommends pitching over email, and following up regularly. “Photographers should contact me maybe once a month at the minimum,” she says. “[Any longer than that], you might be missing out on some opportunities.”
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