Canon has launched a lighthearted new advertising campaign for its PIXMA line of printers. Titled “Never Again,” the series of short 30-second advertisements imagine disastrous moments in life when printing out a photo or document could have saved a person from a lifetime of mental trauma and regret.
This spot, dubbed “Touchdown,” tells the story of a mother who regrets sharing her DSLR with her son and his friend. “Sharing that game-changing photo shouldn’t have life-changing consequences,” Canon says:
This one is titled “Daughter.” “Don’t have any photos of your children on the wall? Might want to re-think that,” Canon writes.”
Finally, “Office” tells another story of touchscreen-based photo sharing gone awry. “Presentation? Check. Manager seeing your college spring break photos? Time to update the resume,” Canon says.
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