Chase Jarvis Photography: Say NO unless a project has at least 2 of these 3 things…

For most creatives, the biggest challenge isn’t doing the work, it’s getting the work. Few of us are natural marketers or adroit at selling our vision, so many creatives live in a state of constant anxiety about where the next project (and paycheck) is going to come from. Because of that, it’s tempting to jump on any project that comes your way, especially if you’re — as I was at the beginning of my career — barely stretching the money you get from one gig to the next. But instead of thinking solely about where next month’s rent is coming from, I want you to think of your career as a path, and each potential project has one of 3 potential outcomes: (1) it can move you forward; (2) it can move you backwards; or (3) it can simply keep you stuck in the same place – treading water. With that in mind, it’s not just important that you are deliberate and strategic about the work you choose to do– it’s absolutely critical to realize that the work you chose NOT to do is just as important as the work you do take on. My own framework for evaluating a project […]

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