Chase Jarvis Photography: Want your story to cut through the noise? It needs THIS.

It’s become common knowledge these days that storytelling is a mission-critical skill for businesses; that tapping into our innate receptivity to narratives is a powerful tool for persuasion. But what’s not so clear is how to stand out among an increasingly crowded stream of leaders, people, and brands telling stories via millions of “branded content initiatives” that mostly get lost in the deluge of headlines we’re all drowning in. So how do you cut through the noise? The answer is something that’s deceptively simple: authenticity. What is authenticity? The dictionary definition of authenticity is “not false or copied; genuine; real” and “representing one’s true nature or beliefs; true to oneself or to the person identified.” But I’ll put it in more straightforward terms: Authenticity means that you walk the talk.  You ARE you.  It means that you’re telling this story because you BELIEVE IT – or better yet, because you’ve LIVED IT. As an example from my own life, I cut my teeth as a pro photographer in the world of outdoor and action sports- snowboarding, skiing, surfing, skateboarding. My photos resonated with both the athletes and their fans because they were authentic – and they were authentic because I […]

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