Tuesday, February 20, 2018

Why Canon's Broadcast Lenses Cost More than the Average Home

Canon UHD Digisuper 86 Broadcast Lens With Semi Servo Controls
In 2017, the median home price in America was $199,200. The UHD DIGISUPER 86, one of several Canon broadcast lens models being used to cover the Olympic Games in PyeongChang, South Korea, will set you back about 12% more than that – a staggering $222,980.
 
So why do Canon's 4K broadcast lenses cost so much? Popular Science recently explored that question, and you can find out the answer in their recently published article.


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