When I talk to photographers and survey the industry landscape, I see a zillion photographers trying to have all their work liked by all the people. This comes from our social animal DNA, but it’s the completely wrong approach to success – whether that be measured by your work being licensed, sold, etc, or by getting hired, shown, talked about, displayed, whatever. Simply said, by trying to please everyone, you end up pleasing no one, especially not yourself. But fear not (or fear less, perhaps). The answer is simple. 1. Shoot what you love. 2. Relentlessly share that work. 3. Repeat. People can smell whether you love what you’re shooting or not, love what you’re promoting or not, love what you’re doing or not. So you might as well effing love it for real. It’s all you’ve got. Listen to the Podcast Subscribe So quit with your shifty eyes, looking at what everybody else is doing. And do your own shiznit. Yes this means you. If your work is priced…… appropriately, be it fine art, commercial, editorial, wedding, whatever, all you need is 10-50 people each year to dig what you make. That’ll come from doing what you love, and that […]
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