Fashion forward business woman Sal Gbaja wearing Molly Goddard with a banana on her head in her house in Victoria Island. Image © Jan Hoek / Stephen Tayo
In Nigeria, fashion rules generally follow gender norms—as they do in many places around the world. Women have long hair; men have short hair. Outfits tend to range from loose fitting garments in traditional textiles to Western-style business attire. To break these rules can draw criticism from the community.
Tv presenter Denrele dressed in pink in the guest room of his best friend. Image © Jan Hoek / Stephen Tayo
But Lagos, the capital of Nigeria, has a population of 21 million, and among the people living there are plenty of rebels happy to smash conventions. Among them are Charly Boy, a former musician and television personality who lines his eyes with kohl. And Teni Apata, who wears graphic t-shirts and baggy pants in defiance of “pretty.”
Tv presenter Denola in his house. Image © Jan Hoek / Stephen Tayo
Jan Hoek and Stephen Tayo captured these trendsetters, and many more, in a series of bewitching photographs they took to accompany a story about style in Lagos for The New York Times. The story, which ran on December 1, 2018, was the result of a month of travel that took Hoek and Tayo, along with writer Ayodeji Rotinwa and producer Eve Lyons, to the many corners of Lagos.
Fashion forward business woman launching in her house in Victoria Island holding Sophie Lören-like spoon and fork. Image © Jan Hoek / Stephen Tayo
Hoek and Tayo are friends who normally work separately. To learn more about their individual work, follow Hoek and Tayo on Instagram.
For more photographs of Lagos style by Hoek and Tayo, and to read the original story in The New York Times, follow the link.
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