Most everyone’s got one. If you’ve been around for a while, you may have some great stories or a few crazy or scary assignments, but this one is not what you might think. Oh, I have had some interesting gigs for sure, but most of my work was in studio and not at all scary (with the exception of melted ice cream). I’ll save those stories for another time. No, this phone call was a different kind of scary.
Thirty years of top work and my confidence went out the window within sixty seconds of answering the phone. Actually, the entire call lasted less than sixty seconds.
One February afternoon I’m cleaning up the studio and planning to run for the 4:40 train from NYC to Greenwich, with my biggest worry being whether I’ll grab a cab or get soaked. That’s when the phone rings. Tony, the creative director of J. Walter Thompson was on the phone, which either means bad news with a problem, or good news with a new assignment.
My work with J.W.T. was generally studio stuff: liquor, Burger King, pizza or something else that typically sits still and doesn’t talk back, but always pays well. Those days in New York I was a busy still-life shooter with a name in studio photography. I took pride in myself for lighting, composition, a sparkling personality, and a cool studio; all of which I’d banked on for several decades.
“I’ve got an interesting assignment, if you’re up for it.”
Well of COURSE I’m up for it, we both know that! But instead I simply responded
“Sure, what’s up?”
He must have been smiling to himself when he broke it so casually:
Would you like to shoot for Kodak? It’s a new campaign. You would choose one of the four films we’re advertising; like Kodacolor II, Hi-Speed Ektachrome, Ektachrome and Kodachrome II. It’d be your choice, you choose and show off the benefits of one, like Hi-Speed for candle light maybe, or Kodacolor II for saturated daytime…
“I’ll take Kodacolor,” I said, as I just laid it right out there. Dibs, if you will. Bright colors and sunshine? Mine! Fate sealed; challenge accepted. Next? Layouts; budget issues; unreal deadline?
Instead, Tony said simply “OK, let me know when you’re done.”
And there it was. “LET ME KNOW WHEN YOU’RE DONE!” Shit, now he’s just playin’ with me. This was starting to scare me.
“Wait – tell me more. What about…”
He ignored that and said, “Just have fun, do something great, as usual, remember bright colors, call me when you’re done.”
I tried again to extract details, but alas, “No worries, no layout, budget is great, I’ll talk to Bill Stockland (my rep) about it, but it’s pretty unlimited. Gotta run, have fun.”
Complete panic ensued.
I realized it was all on the line now: could I really do this? Thirty years of building a reputation, and now no excuses, no art director, no layout, just deliver greatness to the creative director of New York’s top ad agency or crash badly. And for Kodak, no less. Shit – at that time the name of my sailboat was actually ‘Kodachrome’ though it happened to be in winter storage at the time.
I needed sunshine. After pouring a healthy scotch, I scrambled to call Bill. He reaffirmed that I could go anywhere, do anything, spend any amount, but just come up with something great within maybe two weeks. He offered no help at all.
In those days my usual film was 8×10 Ektachrome (with a Polaroid tossed in here and there). I almost always shot in studio and always with a layout and I always brought the assignment. Roll film? I’d shoot a roll or two maybe once a year and I still owned a Nikon, if I could actually remember where it was…
I went home and, on the way, grabbed a brick of film, new batteries for the Nikon, packed up the wife and kid, and headed for California sunshine. It would be sunny, with parks, boats, zoos, and even hot air balloons seeming to be a safe bet, and I wanted safe. Upon arrival, this idea crashed.
I found that they don’t fly balloons when it’s rainy, and it was very rainy. No bright colors and no sunshine.
So, I learned something: when dropped into chaos, you’ll probably stretch a bit. You can actually relax and trust yourself. Sure, it was raining, but I did happen to have a great model with me. I decided to just relax and let things flow… which it did. I found a kiddie store on Union Street with a yellow Sou’wester hat and a matching yellow raincoat. Perfect Kodak color, actually.
A few weeks later Tony called. They couldn’t pick a single shot. My heart began to sink. Then he said that this shoot changed their entire advertising campaign. They decided to run an entire contact sheet when they couldn’t pick just one image. He loved it. Kodak loved it. It ran in a number of national magazines, influenced their future advertising, and it was my all-time favorite shoot.
Greatest model to the greatest shoot ever, Lauren Molly Bartone, age 3.
About the author: After his studies at the Art Center College of Design, Laurence Bartone first opened his commercial studio as a photographer in San Francisco. Ten years in and looking for new experiences, he headed East to NYC.
Heavily influenced by the lighting and composition of Vermeer, and the brilliance of both Irving Penn and Phil Marco, he believes every photo should tell a story. Bartone won four gold medals for advertising photography in SF, NY, and LA, and has been published in dozens of national magazines. His work consistently underlines his lighting and composition talents, with Bartone delivering successful campaigns and assignments – both in studio or on location.
Whether traveling through Europe, shooting on a beach in Tahiti or a vineyard in Australia, he’s descended from helicopters, climbed high-rise scaffolding, flown gliders, and even donned a scuba suit into the icy depths of the Monterey Bay Aquarium – all to get the best possible shot; as his incredible list of Fortune 500 clients would agree.
You can find more of his work on his website. This article was originally published on The Photographer’s Tribune.
from PetaPixel https://ift.tt/3inT8JV
via IFTTT
ReplyDeleteAn impressive share!
I have just forwarded this to a colleague who has been conducting a little homework on this.
And he actually bought me breakfast simply because I discovered it for him... lol.
So allow me to reword this...
Thanks for the meal!!
But yeah, thanks for spending time to talk about this matter here on your internet site.
pycharm crack
soundtoys crack
sqlpro studio crack
adobe acrobat reader dc crack
Hmm, have other problems uploading pictures on this blog?
ReplyDeleteI'm trying to figure out if this is a problem on my part or if this is a blog.
The answers would be greatly appreciated.
avast premier crack
winrar crack keygen
The author of this post is impressive, he brings a lot of
ReplyDeleteemotions to everyone reading it, let's share
it more widely. Enjoyed it, thanks for posting. I hope
your post really appreciates it more. iobit malware fighter pro
cleanmymac crack
ytd video downloader pro 2020
snagit 2019 crack
teamviewer crack
zbrush crack
nch wavepad beta crack
bluestacks crack
I like the result, I found what I wanted, and you completed a 4-day hunt!
ReplyDeleteGod bless your husband and wish you a happy day.
audials one crack
screenhunter pro crack
lumion 9 pro crack
Let me know if you are looking for a writer for your blog.
ReplyDeleteThey have some really good posts and I think I would be a good resource.
If you ever want to lose weight, I would gladly do it
Write content for your blog in exchange for a link to mine.
If you are interested, please send me an email. Thank!
pdfzilla crack
bs player pro free download
daemon tools lite crack
photo stampremover crack
I like the result, I found what I wanted, and you completed a 4-day hunt! God bless your husband and wish you a happy day. day
ReplyDeleteadvanced systemcare pro crack
abbyy finereader 14 crack
blufftitler ultimate crack
efofex fx draw tools crack
r studio build crack
z3x samsung tool pro crack
Amazing Article i like it thanks for this one and thanks for sharing
ReplyDeletewindows 7 ultimate product key updated
auslogics driver updater crack
Thank you for sharing this very useful content.
ReplyDeleteMaltego Crack
Renee Undeleter Crack
PDF-XChange Editor Plus Crack
Advanced SystemCare Pro Crack
Autodesk 3ds Max Crack
Your work is great it provides me great knowledge.
ReplyDeletehttps://ijazpc.com/anymp4-video-converter-ultimate-crack/
https://ijazpc.com/ntlite-crack/
https://ijazpc.com/morphvox-pro-crack/
https://ijazpc.com/adobe-illustrator-cc-crack-latest/
https://ijazpc.com/srs-audio-sandbox-crack/
Thank you for sharing this very useful content.
ReplyDeleteNitro Pro Crack
Dragon Naturally Speaking Crack
EDIUS Pro Crack
ReplyDeleteYour work is great it provides me great knowledge.
https://tapcrack.com/imyfone-ibypasser-crack-with-license-key/
https://tapcrack.com/razer-surround-pro-crack-with-keygen/
https://tapcrack.com/spyhunter-crack-license-key/
https://tapcrack.com/presonus-studio-one-pro-with-crack-activation-key-full-download/
https://tapcrack.com/internet-explorer-crack-with-activation-key/
Hey! This is my first visit to your blog.
ReplyDeleteWe are a collection of volunteers starting with one
a new project in the community in the same niche.
Your blog has provided us with useful information to work with. YOU
did a fantastic job!
logic pro x crack
adobe illustrator Crack
edius pro crack
I guess I am the only one who came here to share my very own experience. Guess what!? I am using my laptop for almost the past 2 years, but I had no idea of solving some basic issues. I do not know how to Download Cracked Pro Softwares But thankfully, I recently visited a website named wahabtech.net
ReplyDeleteOneSafe Data Recovery Professional Crack
Thank you so much for sharing this excellent information. Your article is amazing. Good to discover your post. Keep it up.
ReplyDeleteNBA 2K21 Crack
vuescan pro crack
I like your all post. You Have Done really good Work On This Site. Thank you For The Information You provided. It helps Ma a Lot.
ReplyDeleteit Is Very Informative Thanks For Sharing.I have also Paid This sharing. I am ImPressed For With your Post Because This post is very
is very beneficial for me and provides new knowledge to me.This is a cleverly
written article.Good work with the hard work you have done I appreciate your work thanks for sharing it. It Is very Wounder Full Post
vmware workstation player crack
vmware workstation player crack
vmware workstation player crack
vmware workstation player crack
vmware workstation Pro crack
vmware workstation Pro crack
vmware workstation Pro crack
vmware workstation Pro crack
vmware workstation Pro crack
vmware workstation player crack
This post hosted on this website is really interesting. Your way of talking about everything in this paragraph is very fun, individually.
ReplyDeleteit's easy to understand, thanks
much more. Very good information. Fortunately, I stumbled upon your site (crashed).
I ordered the latest book! I have visited various blogs, but music videos are available on this very good site. Your style is very different from my other people's style.
reading things from.
wirecast pro crack
poweriso crack
tenorshare ultdata for android crack
windows 10 manager crack
This is a very helpful site for anyone, each and every man can easily operate this site and can get benefits
ReplyDeletelucius crack
ghost recon breakpoint crack
Metal Gear Survive Crack
It's a real pleasure to have you share this with us. Keep up the good work. I appreciate you. Thanks for sharing. Visit this. Truecaller Premium
ReplyDeleteExcellent blog. https://crackbye.com/dgflick-album-xpress-pro-crack/
ReplyDeleteHii I am clora mendi. In this quarantine, I want to improve my PC skills and I found the best free software website. first I found https://xactivator.net/proteus-crack-8-10-sp3-2021/ software. you should also try this software.
ReplyDeleteI appreciate your content. It is helpful for new people.it is good for graphic design. this is nice and great! VISIT HERE
ReplyDeleteI'm not sure where you obtain your facts, but it's an interesting issue.
ReplyDeleteI need to devote some time to learning or comprehending much more.
Thank you so much for your useful information. I was hunting for this information for my goal.
connectify hotspot pro full crack download
betternet premium crack
avira phantom vpn pro crack
autocad 2022 crack
Thanks to the person who owns this website, I learned a lot about what I need to know.https://softserialskey.com/ivcam-6-1-5-crack/
ReplyDeleteThis is a fantastic blog with a lot of useful information.
ReplyDeleteNI LabView
It's a huge relief to have found someone who can articulate things in such a clear manner.
ReplyDeletehttps://crackzips.com/adobe-acrobat-pro-dc-crack/
When I install this software on my computer, it works.https://hdlicense.net/iboysoft-data-recovery-pro-crack/
ReplyDeleteI am very impressed with your post because this post is very beneficial for me and provide a new knowledge to me. this blog has detailed information, its much more to learn from your blog post.I would like to thank you for the effort you put into writing this page.
ReplyDeleteI also hope that you will be able to check the same high-quality content later.Good work with the hard work you have done I appreciate your work thanks for sharing it. It Is very Wounder Full Post.This article is very helpful, I wondered about this amazing article.. This is very informative.
“you are doing a great job, and give us up to dated information”.
4videosoft video converter ultimate crack/
mindjet mindmanager crack/
save2pc ultimate crack/
hitmanpro alert crack/
jetbrains clion crack/
graphics converter pro crack/
smm panel
ReplyDeletesmm panel
iş ilanları
İnstagram Takipçi Satın Al
hirdavatciburada.com
beyazesyateknikservisi.com.tr
servis
tiktok jeton hilesi
ümraniye daikin klima servisi
ReplyDeletetuzla beko klima servisi
çekmeköy daikin klima servisi
ataşehir daikin klima servisi
maltepe toshiba klima servisi
kadıköy toshiba klima servisi
ümraniye lg klima servisi
ümraniye alarko carrier klima servisi
beykoz toshiba klima servisi
ReplyDeleteThank you for your great article and please keep writing them.
Acoustica Pianissimo VST